CaringBridge

This week, I hope to meet with Katie Westberg and start hatching our plan for the introduction of CaringBridge.

CaringBridge is a service that allows family members to create private web pages to improve communications with others. The program was designed initially to aid families of seriously ill children. They could log on, update the site as they pleased with medical updates, notes, pictures and their guests could then access the site via provided contact information and leave their own comments and notes for the "star" of the site. Today, it has evolved and families are using CaringBridge for a multitude of different situations.

Likely, we will use CaringBridge as internal, word-of-mouth marketing. Something extra we can offer families. We will have brochures and posters provided by CaringBridge and our sales teams will have to learn to mention it, especially for familes spread across the country or globe. It's free, it's easy and it keeps people in touch.