If it's true that knowledge is power, then nowhere is knowledge more powerful than in marketing. The business is driven by information, and the person who can access, process and interpret that material best will be most advantaged by it.
Maybe that's why a marketing plan is so beneficial. It helps to organize and direct your information gathering. There is so much of it out there, that it can quickly become confusing. Well, I found this article article gives a pretty good overview and definition of a marketing plan. One thing really stood out to me. It was the line...
"With knowledge of the market, the marketer can then begin to build the plan"
And that's what got me thinking about this necessity of quality, selected information in our industry, and for good reporting of it. It's exactly the reason we use the REPS software, and of the need not only of diligent entry-level data gathering, but of targeted reporting and analysis by management as well.
It's just a thought, but I think we can use this program to provide us some good information, but like anything, it requires buy-in, which oftentimes needs to be taught, motivated and integrated to be effective.
On a different note. Charlie Rose has Adam Sandler and Don Cheadle on talking about the movie Reign Over Me. It looks excellent.
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